Ethnocentrism and its negative influence on intercultural communications in the joy luck club 中的民族中心主义思想及其对跨文化交际的消极影响
2.
Besides the incommensurability of different traditions , ethnocentrism often makes a dialogue between different traditions merely nominal 此外，不可通约的文化传统以及种族中心主义常常使对话有名无实。
3.
They may know the surface cultural differences without necessarily understanding the deep socio - cultural values ; 2 ) culture is rooted and plays a significant role in communication ; 3 ) ethnocentrism and ignorance of the target culture ' s underlying values and norms and the lack of a thorough understanding of one ' s own culture are the main causes of socio - cultural transfer 2 )母语文化对人们言语行为的影响根深蒂固，文化因素对跨文化交际的成功与否起到了相当重要的作用。 3 )缺乏目的语文化知识，尤其是深层文化知识及民族中心主义是容易引起文化迁移的原因。
4.
This special cultural structure includes the following cultural conflicts : the conflict between universalism and ethnocentrism , the conflict between totalitarianism and individualism , the conflict between the unbalanced development of market economy and achieving common prosperity , the conflict between the development of science and technology and the rampancy of scientism , and the conflict between radicalism and conservatism 这一特殊的文化结构蕴含着以下的文化冲突：一是普世主义与种族中心主义的冲突，二是总体本位与个体本位的冲突，三是商品经济发展的不平衡与共同富裕的冲突，四是发展科学技术与科学主义泛滥的冲突，五是激进主义与保守主义文化心态的冲突。
