Chinese translation for "品牌权益"
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- brand equity
Related Translations:
品牌效应: brand effecthalo effect
- Example Sentences:
| 1. | In addition , the market players can modify this algorithm to evaluate brand equity in the future
未?业者?进?品牌权益之评估，则可依实际?况修正本模式，以?符合实际决策之用。 | | 2. | It also develops a customer investment return model and evaluates the long - term brand equity of the company
同时，利用相关数据，建立企业客户投资回报模型，并对企业的长期品牌权益进行了评估。 | | 3. | A mature brand comma of autonomous kernel technology and corresponding brand rights and interests , and can derive hand rights and interests of consumer , thus finally forming specific brand capital
成熟品牌由自主核心技术与相应品牌权益组成，并衍生出品牌消费权益，最终拥有特定品牌资产。 | | 4. | Furthermore , the fuzzy set theory as well as the concepts of ideal and anti - ideal are combined together to build up the evaluation model utilized to assess the brand equity for ocean freight forwarder
进而，结合模糊集合? ?以及?想解和反?想解之概? ，建构一个适合于海运承揽运送业品牌权益的评估模式。 | | 5. | At first , according to historical literatures and experts ' opinions , a hierarchical structure with 5 main criteria and 16 sub - criteria for ocean freight forwarder is constructed
首先，经由相关文献的探讨与请益相关学者之意? ，本文汇整出评估海运承揽运送业品牌权益之五个评估主准则及十?个评估子准则。 | | 6. | With the development of the information technology , the integrated marketing and communication theory ( imc ) has been improving as a result of the market behavior , from " one voice , one image " to the measurement of customer investment returns and the evaluation of long - term brand equity
随着信息技术的发展，整合营销传播的理论也在不断演进和完善，从传播“一种声音，一个形象”到“客户投资回报的测量和长期品牌权益的评估” ，这都是市场行为的结果。 | | 7. | Using between - subject experimental design , key findings are as follows : ( 1 ) treating reservation price as dependent variable , ingredient brand equity has main spillover effects , and interaction effects with the perceived value of ingredient product ; ( 2 ) ingredient brand equity and the perceived value of ingredient product result in attitude change significantly
研究采受试者问实验设计，操弄配备产品知觉价值、配备品牌权益强势程度，以及配备品牌联盟频次，依变项则为消费者对核心产品保留价格、态度评估的改变幅度。 | | 8. | On the basis of reviewing literature , this thesis puts forward a customer - based hypothetical model . combining the communication theory and hotel brand communication ' s own characteristics , a preliminary communicative system in hospitality industry was established . through case study , market research and data analysis , the hotel brand communicative system proved to be constructed by mass communication , organization communication , oral communication and service communication , acting on various elements of customer - based brand equity
本文在对顾客的品牌权益研究成果进行综述的基础上，提出了基于顾客的饭店品牌权益的假设模型；结合传播学的理论和饭店品牌传播的自身特点，初步构建了饭店品牌的传播体系模型；然后通过案例研究和实证分析，对模型进行检验，证实了大众传播、组织传播、口碑传播和服务传播是饭店品牌传播体系的主要构成部分，不同的传播途径对不同的顾客品牌权益要素产生传播效用。 |
- Similar Words：
- "品牌平台" Chinese translation, "品牌评估" Chinese translation, "品牌屏蔽测试" Chinese translation, "品牌晴雨报告" Chinese translation, "品牌秋季童装" Chinese translation, "品牌人物" Chinese translation, "品牌认同效应" Chinese translation, "品牌认证指标评价体系" Chinese translation, "品牌认知" Chinese translation, "品牌认知度" Chinese translation
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