Chinese translation for "cognitive loyalty"
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- 知忠
Related Translations:
- Example Sentences:
| 1. | Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future 对品牌的认知忠诚度可由某些品牌的演绎来确定,即由消费者认知的并且在未来可能会使用的品牌中,转而落在拒绝域中的品牌。 | | 2. | And besides that , it also can indirectly influence the cognitive loyalty and affective loyalty through the media variables of customer satisfaction and customer trust . however , it is found that the customer satisfaction and customer trust have no direct effect on conative loyalty and action loyalty . at the same time , the causality among the multi - dimensional loyalty is supported by the findings of the empirical study , which further interprets the complicate causality chain of the variables 研究结论表明,各测量量表具有良好的信度和效度;商店印象不仅直接影响认知忠诚、情感忠诚、意向忠诚和行为忠诚,而且还通过顾客满意和顾客信任间接影响认知忠诚和情感忠诚,但顾客满意和顾客信任对意向忠诚和行为忠诚却没有直接影响;顾客忠诚四个维度间的因果关系也得到实证支持,进而初步理清变量之间复杂的因果关系链。 | | 3. | The model is on the basis of the theory of consumers ’ behavior , customer loyalty theory , trust theory and store image theory , and treats the customer satisfaction and customer trust as the media variables . this paper tries to cause a heuristic argument exploring the relation between the store image and customer loyalty within the framework in four dimensions of cognitive loyalty , affective loyalty , conative loyalty and action loyalty . then it develops the local scale which is suitable for use under the background of chinese culture 模型主要以消费者行为理论、顾客忠诚理论、信任理论和商店印象理论为基础,以顾客满意和顾客信任为中介变量,从认知忠诚、情感忠诚、意向忠诚和行为忠诚四个维度来探讨商店印象与顾客忠诚间的关系,并通过文献回顾,发展出适合我国文化背景的商店印象量表。 |
- Similar Words:
- "cognitive learning style" Chinese translation, "cognitive learning theory" Chinese translation, "cognitive limits" Chinese translation, "cognitive limits on rationality" Chinese translation, "cognitive linguistics" Chinese translation, "cognitive map" Chinese translation, "cognitive mapping" Chinese translation, "cognitive mapping system" Chinese translation, "cognitive meaning" Chinese translation, "cognitive mediation" Chinese translation
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