| 1. | It defines the basic concepts of green marketing , analyses its characteristics of green nature , continuity , external economy , systematicness and cumulativeness , and probes into its implicative thinking in it : green culture , green ethics and green philosophy . secondly , this paper interprets the external working mechanism and the internal realizing mechanism of green marketing
主要内容包括：界定了绿色营销的概念，揭示了其基本内涵；分析了绿色营销的基本特征：绿色性、持续性、外部经济性、系统性和累积性；探讨了绿色营销蕴含的思想：绿色文化观、绿色伦理观和绿色哲学观。 |
