The brothel creeper regained popularity in the early 1970s when Malcolm McLaren sold them from his "Let it Rock" shop in London's King's Road, then later in the early 1980's when NaNa's of Los Angeles manufactured and sold them from their shop in Santa Monica. Malcolm McLaren les rend à nouveau populaires au début des années 1970 lorsqu'il commence à vendre des creepers dans son Let it Rock Shop de Londres.