| 1. | Greencool : attempting to dominate refrigeration industry
图谋独霸制冷天下 |
| 2. | Background information of greencool company
格林柯尔集团背景资料 |
| 3. | Finally , this paper testifies the model by analyzing the case of greencool corporation acquiring the kelon company
最后，本文对格林柯尔收购科龙电器的案例进行了详细的整合分析，验证了模型。 |
| 4. | This thesis describes the introduction of greencool refrigerates " background , marketing masterminding , marketing management and spread in china
本论文描述了格林柯尔公司进入中国市场的背景、营销策划、营销管理、以及市场推广过程。 |
| 5. | Following analyses and discussing the success and failure of greencool ' s marketing activities , the author hopes greencool company and analogical enterprises can benefit from this case
希望通过此案例的分析，能对公司及类似企业有所裨益。 |
| 6. | Author uses various kinds of management knowledge , the combination of the theory practice synthetically , go on marketing strategy analysis to greencool
作者综合运用在攻读mba期间所学的营销和管理知识，理论联系实际，对格林柯尔的营销战略进行分析。 |
| 7. | In the late of 2001 , greencool corporation took possetion of kelon and reversed loss situation instantly . in 2003 year , mid - forms for reporting statistics shew that kelon gained 145 million
2001年底，格林柯尔入主科龙，一举扭转亏损局面； 2003年中报显示，科龙赢利1 . 45个亿。 |
| 8. | According to seven months " working experience in greencool company , author not only collected and cleared up lots of information and datum , but also consulted colleagues who ever worked in sales department to ensure the impartiality , reality and credibility of this case
作者结合在格林柯尔公司七个多月的工作经验，收集、整理了大量的资料和数据，并请教了奋斗在销售一线的同事，以保证论文的全面及真实可靠。 |
