| 1. | Later introduced the model of customer satisfaction . look at the unacknowledged model promptly , theory of three degrees of quality of kano , comprehensive customer satisfaction model , scsb model and u . s . a . ' s customer satisfaction model target of research who has mainly discussed customer satisfaction in chapter three , course ,
在对我国轿车市场顾客满意度研究的基础上,本文认为,在假定顾客成本一定的前提下,顾客认可度决定于顾客满意度,进而影响了顾客忠诚度,而顾客忠诚度是汽车企业营销战略的重要指标。 |
