Sdscp should set its agency offices in least tune . 5 . sdscp must take appropriate measures to adjust the internal structures 山东七色板业有限公司必须相应地调整内部组织机构,以保证市场营销战略的实施;并采用营销审计,对市场营销战略的实施予以控制。
2.
Sdscp should put special emphasis on expanding the market shares and strengthening market position . 3 . sdscp should set prices according to general market quotations 大部分经销商已无法适应全部针对工程项目的市场,山东七色板业有限公司应在尽可能短的时间内建立以办事处为主的销售渠道,并最终实现大客户经理负责制。
3.
Shan dong seven color panel co . , ltd ( sdscp ) was founded in 2001 . lack of research about market , sdscp has not drawn up marketing strategy . the whole marketing is hi chaos . this thesis is the research report about marketing strategy in sdscp 由于管理决策层对该行业只有感性的认识,缺乏理性的判断和深度的分析,山东七色板业有限公司一直未明确提出自己的总体市场营销战略,整个市场营销工作处于摸索性的比较盲目和混乱的阶段。
4.
Marketing strategy suitable for the actual condition in the enterprise is laid down in order to guide the actual operation . conclusions are as following : 1 . sdscp should accept focus competitive strategy to provide the best services for the big wall decorating companies in target markets 通过研究,山东七色板业有限公司应采取下列的市场营销战略:山东七色板业有限公司应采取目标集聚的竞争战略,集中资源和能力于重点区域市场,为在这一区域内较有影响力的大型幕墙设计装饰公司提供优质的专业化服务。