| 1. | Retrospect and reflection on event marketing of enterprises during the special period of sars
时期企业事件营销的回顾与思考 |
| 2. | The author discovers : the brand is related to the information of the event by the brand - linked point
通过研究发现：事件营销所传播的所有信息是通过一个品牌链接点与品牌产生关联的。 |
| 3. | Chapter four defines the event marketing chapter five analyzes the case study of event marketing from the respect of communication
第五章结合案例对事件营销进行详细的传播学分析和研究。 |
| 4. | Event marketing has made a contacts system centered on the brand - linked point , corresponding to the contacts " point system
事件营销创造了一个与接触点系统相对应的以品牌链接点为中心的接触系统。 |
| 5. | Chapter six expounds the characters and types of event marketing and discusses these types chapter seven discusses the performing of event marketing
第六章论述事件营销的四大特点和三组类型，并对不同类型的事件营销进行了讨论。 |
| 6. | Based on the typical case of " chengdu millennium symbols " and other cases , this thesis attempts to make a study on the event marketing in china ' s mainland by means of case study and theory study
本文把中国内地的事件营销活动作为研究对象，采用案例分析和理论分析相结合的方式，以“成都千年信物活动”这一典型案例为主结合其它案例对事件营销进行了深入的分析和研究。 |
| 7. | Just because of this contacts system , event marketing makes the stakeholders remember the brand messages the mode of even marketing is : confirming brand - linked point planning event / designing contacts " point system performing event / creating contacts system evaluating effect
基于此，事件营销的操作模式为：确定品牌链接点设计事件活动设计接触点系统实施事件营销活动创造接触系统评估效果。 |
| 8. | Three months later , the imc operation had earned consumers " satisfaction and achieved sound economic performance , and had also considerably promoted its brand property . the ten anniversary celebration ceremony and the marketing promotion known as " moon cake king " , in particular , had built up jiahe moon cake " s expert image and had distinguished itself among its many rivals
在三个月的整体策划与市场运作后，获得了消费者满意和良好的经济效益，也大大地积累了佳禾的品牌资产，尤其是十周年庆典活动和“月饼王”事件营销活动，塑造了佳禾月饼的月饼专家形象，与其他竞争对手相比形成鲜明的品牌个性化优势。 |
| 9. | First , to describe the mode and process of event marketing with brand - linked point , contacts " point system and contacts system ; second , put forward the four characteristics and three types of event marketing . the two points are theoretical innovations in china ' s mainland the thesis is divided into eight chapters
总之，本文在理论上有两个创新：一是用品牌链接点、接触点系统和接触系统这三大概念来表述事件营销的操作模式和过程，二是提出了事件营销的四大特点和三组类型。 |
| 10. | The event marketing is characterized with non - profiting , outstanding , highly participating , hard to evaluate . the types of event marketing are : normal event marketing and event marketing in crisis ; pure event marketing and compound event marketing ; concealed event marketing and exposed event marketing . to sum up , the theoretical contributions of this thesis are
研究同时表明，事件营销具有非营利性、独特性、高度参与性和效果难测性四大特点，事件营销的类型按照不同的标准可分为：常态事件营销和危机态事件营销、纯粹型事件营销和复合型事件营销、隐性事件营销和显性事件营销。 |
