| 1. | The effectiveness and strategy of celebrity advertisements
名人广告效应与策略 |
| 2. | A positive research on the effectiveness of celebrity advertising
名人广告可信度实证研究 |
| 3. | Factors of celebrity endorser ' s credibility
名人广告源可信度因子结构 |
| 4. | On celebrity advertisements
试论名人广告 |
| 5. | A review of researches on the factors restricting the effectiveness of celebrity advertising
名人广告效果的制约因素研究述评 |
| 6. | The effect of morality reputation on evaluations to celebrity endorser and endorsement
名人推荐者道德声誉对名人广告效果的影响 |
| 7. | On the restrictive factors of advertisement effect from celebrities in the marketing management
论市场营销中名人广告效果的制约因素 |
| 8. | An experiment on the influence of the congruence between the celebrity and the product endorsed on celebrity advertising
名人与产品一致性对名人广告效果影响的实验研究 |
| 9. | The question about celebrity advertising effect has been drawing a lot of attention . this dissertation tries to find an answer
名人广告到底在什么条件下会达到传播效果，这是一个学术界、实务界都很关注的现实问题。 |
| 10. | The dissertation argues that advertising is a system made up of different symbols , and that celebrity symbol is the vital symbol so the inside structure is especially complicated
本文认为，广告是由多种符号要素组成的复杂系统，而名人符号作为名人广告最为关键的符号，其内部结构尤为复杂。 |
