| 1. | Influential factors of brand advertisement positioning
影响品牌广告定位的几个基本因素 |
| 2. | Yet can we really be sure that brand advertising is such a waste of money
但我们真能肯定品牌广告是在浪费钱吗？ |
| 3. | Brands which integrate with the story - line are more likely to gain better recognition and acceptance
尤其那些带有故事情节的品牌广告更容易被识别和接受。 |
| 4. | Then the headquarters unifies to announce the brand advertisement in every locality , establishment brand publicity strategy , promote sales the project
即总部统一在各地发布品牌广告，制定品牌宣传策略、促销方案。 |
| 5. | They work with some of the world s most widely recognized brands and advertising agencies , as well as some of the fastest growing medium - sized companies
他的团队与一些世界最知名的品牌广告代理商和一些极速成长中的中型公司合作。 |
| 6. | Abstract : in the new media times , it is neccessary for the traditional tv advertisement to explore and innovate from various aspects so as to be public thoroughly
摘要：进入新媒体时代，传统的、常规的电视广告，必须从多方面进行探索创新，才能让品牌广告铺到消费者心里。 |
| 7. | With the acceleration of economic globalization , the development of international marketing & sales and cultural gap have become one of the most important factors that affect the advertising strategies for branding in multinational companies
随着经济全球化进程加速，国际营销的发展，文化差异成为影响跨国公司品牌广告策略的重要因素之一。 |
| 8. | Reluctant as i am to take issue with deutsche bank ' s intriguing study , i cannot help feeling that , by focusing on relatively short - term increases in sales , it takes an outdated view of the way brand advertising works
尽管我不愿意和德意志银行富有启发性的研究争辩，但我忍不住觉得，将重点放在相对短期的销售增长上，说明他们对品牌广告效用方式的看法相当过时。 |
| 9. | During the study , the paper is trying to explore the relationship between advertisement localization and consumer society through analyzing a large number of texts and cases in advertising industry . this study proposes that the tension between signs and meaning in consumer society creates much room for advertising . advertisements transform themselves within the vast sign system in order to fit into different local cultures
本文将广告放置在全球化与消费社会的大背景下，从文化视角对跨国品牌广告的“本土化”现象进行了深入研究，通过对跨国品牌本土化观念的分析以及跨国品牌广告本土化策略的分析，通过大量广告文本和个案，力图挖掘出广告“本土化”与消费社会之间的内在联系。 |
| 10. | Through incorporating the effect of the brand advertising and the local promoted advertising jointed investment on demand into the perishable product ' s supply chain , the game models linking the brand advertising and the local promoted advertising jointed investment and order policy are established under uncertainty environment , the paper points out the moral hazard in their advertising investment and proposing the method of eliminating incoordination in perishable product ' s supply chain
摘要通过将品牌广告和地方促销广告联合投入对需求的影响引入易逝品供应链，建立了需求不确定环境下品牌广告、地方促销广告联合投入和订货量博弈的模型，指出易逝品供应链中广告投入存在道德风险问题，并给出了消除易逝品供应链中不协调的方法思路。 |
