| 1. | Research review on the effectiveness of web advertising 网络广告效果评价研究 |
| 2. | Defining advertising goals for measured advertising results 广告目标即广告效果评测 |
| 3. | Research advertisement effect in new mode 广告效果的新模式研究 |
| 4. | The negative influence of network dissemination on network advertisement 论网络传播方式对网络广告效果的负面影响 |
| 5. | Advertising reengineering in the 21st century - reason for new advertising campaign 基于传播视角的广告效果实证研究 |
| 6. | A review of researches on the factors restricting the effectiveness of celebrity advertising 名人广告效果的制约因素研究述评 |
| 7. | The effect of morality reputation on evaluations to celebrity endorser and endorsement 名人推荐者道德声誉对名人广告效果的影响 |
| 8. | On the restrictive factors of advertisement effect from celebrities in the marketing management 论市场营销中名人广告效果的制约因素 |
| 9. | Lacking study on advertising effects is a big issue for advertising industry 缺乏对广告效果的研究是广告宣传中存在的一个突出问题。 |
| 10. | A study of online advertising effect ' s appraisement from a customer ' s psychology perspective 基于消费者心理视角的网络广告效果评价研究 |