| 1. | The next two chapters sum up the specific ways about the application of rating measurement and analyze the problems in it
第四章总结了收视率调查在电视节目评价、电视频道定位以及电视栏目编排当中具体应用状况。 |
| 2. | A common unit of analysis in ratings research , it is any household equipped with a working television set , excluding group quarters
收视率调查中常用的单位.是指任何拥有可收看的电视机的家庭,不包括居住在集体宿舍的人 |
| 3. | The third chapter focuses on the characters of media economy and discusses the importance of application tv measurement to tv media dominant strategy
本文第三章结合电视媒介的二重性特征，着重论述了收视率调查在电视媒一体竟争优势中的重要决策意义。 |
| 4. | But the environment of the tv media market has been changed , how to understand rating measurement and how to use rating measurement to get more superiority in the market competition exactly influence the dominant strategy of tv media
但是如何正确看待和使用收视率，直接影响电视媒体自身的传播效果和竞争策略。因此，进一步的研究和探讨收视率调查与电视媒体优势策略的关系无疑具有重要意义。 |
| 5. | Rating measurement has been introduced to china for no more than 20 years , so there are so many problems about its understanding and its application . for instance , the rating ( provided by cms ) was declared by the president at the spring festival performance is exactly the rating of occupation
由于收视率调查被全面纳入中国电视传播运行轨道中还是近几年的事，加上我国这一行业起步比较晚，所以我们的电视人对收视率的理解和运用方面还存在一些缺失和误区。 |
| 6. | Rating measurement , one way of tv audience measurements , could reflect the requirement of the tv audience and always regarded as a standard on estimating the tv programs and decision the price of tv advertisement . so as a very important issue , the tv manager and tv producer pay more attention to rating measurement in recent years
收视率调查作为电视媒体特有的受众调查方式，可以比较直接的反映受众的节目需求和满意度，而作为衡量节目凝聚力以及电视台时段价值的重要依据，收视率也是撬动广告投入的重要杠杆。 |
| 7. | This research is expected to use the detailed data to discuss the signification of the application rating measurement to tv dominant strategy . the first chapter gives the research purpose of this thesis and the definitions of related conceptions , and the history of rating measurement in domestic and oversea is reviewed in the second chapter
本文首先试图通过较为详细的数据材料，从收视率调查现实状况入手，进一步深入探讨收视率调查在电视媒体优势策略的应用，以及收视率调查对电视媒体优势策略的影响及意义。 |
| 8. | In chapter " the scientific basis applied in the study on the arrangement of tv channel programs " the author breaks the old evidence getting from the single viewer ' s rate survey , puts forward the comprehensively scientific bases applied in arranging programs from the viewer ' s rate , the viewer ' s satisfaction and the put - in of advertisement
在电视频道节目编排研究应用的科学依据一章中，作者打破传统的单一收视率调查依据，从电视观众收视率、电视观众满意度、广告投放量等方面提出了进行节目编排研究所需综合运用的科学依据。 |
