In high velocity market , the management of cannibalization of perishable high tech market is a challenge in high tech companies 最后将不同类型的拼并策略应用于快变市场中不同类型的企业。
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This paper analyses the conception and the connotation of cannibalization of perishable high tech product in high velocity market 本文主要剖析了快变市场中易逝性高科技产品拼并的概念和内涵。
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Fearing the cannibalization of store sales , brick - and - mortar retailers at ? rst were hesitant to sell directly to the public via the internet 开始时实体零售商担心商店的零售额会滑坡，对利用因特网直接将商品销售给公众显得犹豫不决。 。
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So in perishable products ’ renewal , the status of decision - making of cannibalization is more and more important . this paper researches this problem with some relative theories 因此,产品更新中,易逝性高科技产品拼并的决策在企业中的地位就愈发重要起来。
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" there ' s probably some cannibalization of existing products . if you ' re going to buy blue ketchup , you might not buy traditional ketchup , " mccracken said 她说： "当然新的颜色会从现有颜色的消费群中分一小杯羹。如果你买了蓝色番茄酱，也许就不买传统颜色的了。
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With the competition increases severely , product renewal have become a strategy of the company . but in the renewal of product we can often fall across the problem of cannibalization 随着市场竞争加剧,产品更新已经成为企业的一项战略行为,然而,产品更新中通常会遇到新老产品拼并的问题。
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Christine mccracken , an analyst with midwest research , said she is not surprised heinz would introduce a new color , based on the other colors " incremental success . " there ' s probably some cannibalization of existing products 中西研究所分析师克里斯蒂娜麦克拉肯表示，对于亨氏又推出一种新的彩色番茄酱，她一点都不惊讶，因为现有的彩色酱销量都非常好。
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The research of cannibalization tactics provides a reference for the management of perishable high tech company , and it have important purport today . hope that this paper can establish the recognition of perishable high tech products ’ cannibalization in high velocity market and supply the theoretical basis for cannibalization in the renewal period 快变市场中易逝性高科技产品更新中拼并的管理是现代高科技企业面临的一个挑战,拼并策略的研究为高科技企业管理易逝性高科技产品的更新过程提供了参考的方向,具有一定的现实意义。
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From the renewal of perishable high tech product this paper introduces the conception of cannibalization , analyses the character of it , compares it with the conception of substitution , and the influence of cannibalization . this paper analyses the tactics of perishable high tech products ’ cannibalization in high velocity market 从快变市场中易逝性高科技产品的更新中引入了拼并的概念,并分析了易逝性高科技产品拼并的特征、拼并与替代的区别以及拼并对企业的影响。
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In the new environments of china ' s entry into wto , on one hand , as all enterprises are facing different competitive environments and the competition becomes more severe , it objectively requires all enterprises to shorten market response time and make themselves to manufacture according to po ; on the other hand , along with the innovation of new technologies of changan auto and the speedup of new products development , the increase of production scale , the company has the internal demand to establish advanced computer system to enhance the production management level and the site cannibalization & control capabilities , to convert itself to coordinated production and provide flexible technological guarantee for the mixed vehicle production line in the aspects of materiel coordination & product line management , when it builds new product line or rebuilds old product line 在加入wto的新形势下，一方面由于企业所面临的竞争环境发生变化和程度进一步加剧，在客观上要求企业缩短市场反映时间，尽量实现按定单组织生产；另一方面随着长安汽车技术创新和开发新产品的加快，其生产规模的进一步扩大，在公司内部存在要求在建设新生产线或者改造旧生产线时，建立先进的计算机系统，提高生产线的生产管理水平，提高车间的现场调度和控制能力，向协同生产转变，为多品种的汽车混线生产在物料投放与生产线管理上提供柔性的技术保证。
