Connected with the example of saisc , develop the studies from three aspects . first , it should be defined that the theory of csas ( customer satisfaction alarm system ) is based on the relation between demisable profit and customer satisfaction . the central theory is 4c theory in marketing , and the implementary theory for improving customer satisfaction system is bpr ( business process reengineermg ) , which are both used to change satisfaction 文章结合上海汽车工业销售总公司主要就以下三个方面展开研究：一、明确让渡价值和顾客满意之间的关系是建立顾客满意预警系统的基础理论，以营销学中的4c为核心理论，以企业流程再造( bpr )为实施顾客满意体系改进的实施理论，应对传统的组织结构进行转变，形成以顾客满意为目标的价值取向；二、建立顾客满意预警系统。
