The nature of humor and homor behavior 幽默的本质与幽默的行为
2.
The propagation efficacy and form characteristic of the humorous cartoon advertisements were discussed . the important functions of homor in vision communication were illustrated with cases of successful humorous cartoon advertisements 摘要论述了幽默因子在漫画广告中的传播功效和形式特点，并列举国内外成功的幽默漫画广告案例，图文并茂地阐明了幽默在视觉传达设计中的重要作用。
