After analysis of some news and reports of economic daily and 21century economic report , the author discusses some problems of the successful persons ’ representation . the two newspapers always give person a kind of underrepresented images of “ successful persons ” . they are : 1 、 make the successful persons ’ record of formal schooling higher and make the images of the successful persons routinize . 2 、 the description of the successful persons is blurred . for example , it is not known how the successful persons got their first fortune . 3 、 the narration of the successful persons is routinized 本文采用内容分析法对《经济日报》人物版和《 21世纪经济报道》的有关“成功人士”的报道进行再现研究,研究发现这两家报纸对“成功人士”形象的再现出现偏差,主要表现在:一、将“新富人”阶层学历拔高,形象模式化;二、对于“成功人士”另“半张脸”的书写模糊化,例如“成功人士”创业的“第一桶金”的来龙去脉隐晦不谈;三、对于“成功人士”的叙事模式化。
