The purpose of this study was to explore the fan demographics , motivation and satisfaction of sinon bulls professional baseball team in taiwan 摘要本研究旨在探讨兴农牛职业棒球队现场观众之人口统计特徵、观赏动机、观赏满意度。
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Enterprises of these industries are set up one after another in the zone , such as sinon chemical ( shanghai ) co . , ltd , shanghai yanda construction co . , ltd , a giant manufacturer of chemistry - use pipes , shanghai inoac vita polymer products co . , ltd 兴农药业（上海）有限公司、化工用管的大型制造企业? ?上海燕达建设有限公司、日本独资上海井上维他分子制品有限公司… … …纷纷落户柘林。
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First , factors influencing fans to support sinon bulls included " image and team , " " familiarity and management , " " relatives and performance , " " place and home games " rather than the factors of ticket discount or give - away tickets 根据调查所得资料以描述统计、因素分析等方法进行资料处理，结果发现：一、牛迷的选择支持因素为：团队与形象因素、熟识与经营因素、亲友与战绩因素、地利与主场因素，而不是以折和票或免费票为主之金钱因素。
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Second , fans ' loyalty toward sinon bulls would not be influenced by such factors as " other teams outperforming sinon bulls , " " the presence of new teams , " " the performance of sinon bulls turned down , " " under strong persuasion of family members and friends , " " the retirement of favorite players or coaches , " and " the turnover of favorite players or coaches . " the results showed that sinon bulls ' fans possessed high team loyalty toward the sinon bulls 二、牛迷在下列情况：当别的球队战绩更佳时、当有新的球队出现时、即使兴农牛队战绩变差时、即使家人、朋友强力的说服、当我喜爱的球员或教练退休时、当我喜爱的球员或教练跳槽时发生时，均不会影响支持兴农牛队，研究结果显示：牛迷对牛队具有高忠诚度。
