| 1. | Brand assets and core competence of companies
品牌资产和企业核心竞争能力 |
| 2. | When brand loyalty once forms , it will affect brand assets
品牌忠诚一旦形成，就会对品牌资产产生影响。 |
| 3. | Key - factor constitution of brand equity and its patterns discussion
品牌资产构成的关键因素及其类型探讨 |
| 4. | Third , perceived quality is the basic element of brand equity
第三，感知的质量是品牌资产的基础要素。 |
| 5. | Finally this paper studies applied the otc brand assets value evaluation model
论文最后对otc品牌资产价值评估模型进行了实证研究。 |
| 6. | Part4 is the fieldwork of the resource model . the propositions have been confirmed
第四，对品牌资产来源模型假设进行了实证分析。 |
| 7. | Technical innovation is the most important resource for brand equity of high - tech firms
认为技术创新是高技术企业品牌资产的重要来源。 |
| 8. | Brand equity is the most important and famous concept in the 1980 ' s
20世纪80年代所出现的最重要、也是最为人所知的营销概念就是品牌资产。 |
| 9. | Today , many firms use consumer or expert surveys to measure and monitor brand equity
现在许多公司通过调查消费者或者专家来测量和监控品牌资产。 |
| 10. | Research on brand equity is very abroad in the world , and the results are richness
国内外对品牌资产进行了十分广泛的研究，取得了很丰富的成果。 |
