The marxist theory of capital transfers and realize . land - rents are the important basis of commercial bank marketing 马克思的商品资本流通与实现理论、地租理论是商业银行营销理论形成的重要理论依据。
2.
Theory of commodity capital transfer and realize is devoid to the research of commodity circulation and how to realize it ' s value . this theory guides the creation of customer - driven marketing theory . the land rent theory advances a mechanism that natural geographical advantages and reinvestment can result different income of the investment 商品资本流通与实现理论研究了商品流通并最终实现其价值的条件、机制等，指导着以客户需求为核心的营销理论的构建；地租理论提出了自然地理优势以及追加投资能产生极差收益的机制，这对商业银行的网点设置与布局等营销策略有重要指导意义。
