Chinese translation for "广告效果评估体系"

dagmar

Related Translations:

水纹效果:  zigzag

缩放效果:  scale effects

彩饰效果:  polychromy

复制效果:  print effect

荧光效果:  fl fluorescein

效果扬声器:  effect loudspeakersurround loudspeaker

水印效果:  filter―>digimarc

剪切效果:  cutout

回旋效果:  boomerang efectboomerang effect

硬件效果:  electronic effects

Example Sentences:

	1.	After analyzing the current situation of enterprises " advertising operation , this thesis points out that the low efficiency of advertising campaigns lies in wrong advertising conception and poor advertising management 通过论述“有效的广告管理”的关键在于“正确评估广告效果” ，本文提出了建立科学的广告效果评估体系的必要性。
	2.	By expounding that correct evaluation of advertising effects is crucial for effective advertising management , this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects . then , with the theories of marketing and management , this thesis discusses the basis upon which the scientific evaluation system is established . the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research 接着，本文从营销学和管理学的角度，论述了建立科学的广告效果评估体系的基本原则，具体包括：以“目标管理”的原理论述了“要全过程地评估广告效果” ；从广告在现代营销活动中的地位出发论述了“要以销售为中心评估广告效果” ；以“整合营销传播理论”论述了“要从目标消费人群的角度评估广告效果” ；从对定性研究与定量研究的比较出发论述了“要定性研究与定量研究相结合评估广告效果” 。

Similar Words：

"广告效果的测定" Chinese translation, "广告效果的层次" Chinese translation, "广告效果的定义" Chinese translation, "广告效果的六个层次" Chinese translation, "广告效果分析" Chinese translation, "广告效果研究工具" Chinese translation, "广告效果预测" Chinese translation, "广告效果指数" Chinese translation, "广告协调" Chinese translation, "广告协调员" Chinese translation