This article wants to touch its core : how to face up to the cultural and economic challenges that transnational media industry brings . the study applies a deductive and normative way and probes how to develop and strengthen our media industry from the angle of constructing modern culture peculiar to china 本文针对我国传媒业如何应对跨国传媒所带来的文化及经济上的挑战，采用逻辑推论式的规范性研究方法，从建设有中国特色的现代化文化这一角度出发，探讨如何发展和壮大我国传媒业这一问题。
