At last we analyze the nonstandard estimation and standard estimation of this model . the last part concludes this paper . the following valuable conclusions are generated from the above analyzing and additional tests done to the optimized conceptual model using amos 5 . 0 : customer expectations have big negative impaction on the perceived quality 首先，论文利用spss10 . 0对顾客满意模型中的各具体因素进行基本分析，其次利用amos5 . 0对该模型进行调整和修正，最后根据最优模型进行非标准回归和标准回归分析。
