| 1. | The infosec enterprises ' channel and stragedy the former one
信息安全企业的渠道战略上篇 |
| 2. | Research on the changing factors of the formation of marketing channel strategic alliance
营销渠道战略联盟形成动因研究 |
| 3. | This thesis is going to study how to choose the model of the marketing channels on this background
本文正是在这种背景下对家电业营销渠道战略中模式选择这一问题作了一些探讨。 |
| 4. | Distribution channel strategy is one of the most challenging and difficult components of an international marketing program
分销渠道战略的制定与分销系统的设计常常直接影响跨国公司在目标市场的竞争力。 |
| 5. | In this section , the author analyses the system surroundings , strategic planning and the procedure of the planning . meanwhile , the author makes brief introduction to several organizing styles of distribution channels
在这部分主要论述了系统环境与渠道战略设计及设计程序；并对分销渠道的几种组织形式作了简要介绍。 |
| 6. | The purpose and main problem of this thesis is to describe and explain the different distribution channels , by which two global competitors : komatsu and caterpillar launched their new battle in china ' s market
本文比较全球最大的两家工程机械设备公司：日本小松制作所和美国卡特彼勒公司在中国市场不同的分销渠道战略。 |
| 7. | Marketing channel management includes initiating channel strategy 、 designing marketing channel 、 selecting channel members 、 channel management 、 motivating members 、 channel conflict management and evaluation and etc . motivating members is the most basic and crucial part
渠道管理包括制定渠道战略、设计营销渠道、选择渠道成员、渠道管理和渠道成员激励、评估渠道等内容。 |
| 8. | The case analysis is started by discussing the development environment of bmcc , its swot factors , its resources circumstances and competitive situations . secondly , it analyzes the problems ( and also their causes ) of bmcc ' s marketing channels using theories of strategy fit , authorizing and agents . finally , some suggestions are made in this part on the construction of bmcc ' s self supported services and sales halls , and the improvement of its agent services and sales channels
案例分析部分首先分析了滨洲移动公司的发展环境，通过swot方法分析了公司目前的资源状况和面对的竞争态势，进而利用战略资源匹配、委托-代理等方法和理论分析了公司目前营销渠道存在的问题和产生的根本原因，提出了加强自营厅建设、进一步完善代理模式的渠道建设思路，以及服务营业厅和销售营业厅并举的服务渠道战略。 |
| 9. | Market channel management is the key factor for marketing management ; any a neglect in it will lead to loss their competitiveness ; since factors of marketing are correlative , we must view them as a uniformed whole ; if the market channel of the companies is invalid , other part of the marketing activities are very hard to function
市场营销渠道管理是市场营销管理的关键所在，忽视渠道战略，企业将失去竞争能力；如果企业的市场营销渠道无效，那么其他的市场营销活动便很难发挥作用，因为市场营销组合的每个部分都是相互关联的，必须把它们看成是一个整体。 |
| 10. | This article takes chongqing pingan life insurance company as research subject , brings forward the operation goal and development strategy of its individual life marketing through thorough analysis of market environment , consumption behavior , competition situation and the company ' s resource & capability . the research emphasizes marketing strategy , customer relationship strategy , product development strategy , channel strategy and sales team administration strategy
本文以重庆平安人寿保险公司为研究对象，通过对公司所处宏观环境、消费者购买行为、行业竞争态势、公司的资源能力现状的分析，提出重庆平安人寿个险营销的经营目标及发展战略，并重点研究市场战略，客户关系战略，产品战略，渠道战略，以及销售队伍管理战略。 |
