They are too convoluted : “ our management approach utilizes an effective strategy that optimizes ten key factors in the throughput of primary marketing initiatives with bottom line measurability . ” say what ? ? ? ! ! 说话兜圈子，都不知道你在表达什么。这个毛病国内太常见，即使有名的企业也常犯，堆砌一大堆专业词汇，可就是不懂他在说什么，广告文案，炒作概念更加常见。难怪人家说策划“太有才了。
