| 1. | Customer delivered value
顾客让渡价值 |
| 2. | Customer delivered value and business management system construction of tour spots
顾客让渡价值与旅游景区经营管理系统建设 |
| 3. | 27 customers delivered value is defined as the difference between total customer value and total customer cost
顾客让渡价值是顾客总价值与顾客总成本之差。 |
| 4. | The factors that affect the purchase action of the customers will be not only the price , but whether enterprises could supply waves and services with higher cdv
影响顾客购买行为的将不再是简单的价格因素，而是企业能否提供更高的顾客让渡价值的产品或服务。 |
| 5. | From the successful application of cdv theory in the eagle company , we can draw conduction that under the buyer ' s market environment , cdv would be the unique competitive power
顾客让渡价值理论在益高公司营销策略中较为成功的应用说明，买方市场环境下，最大顾客让渡价值将是企业的核心竞争力。 |
| 6. | This thesis insists that the reason why internet marketing has so big potential and firms and consumers are expecting so much is internet marketing has the advantage of cdv ( customer delivered value ) over traditional marketing methods
网络营销具有巨大发展潜力，企业和消费者对其寄予厚望的原因在于网络营销相对传统营销方式具有顾客让渡价值优势。 |
| 7. | By customers " participation in products designing , providing better service , selling commodities with lower price , and increasing the convenience of purchasing , internet marketing can greatly increase the cdv
网络营销通过顾客参与产品设计、提高服务水平、提供相对传统销售方式更低价格的商品、满足消费者对购物方便性的需求和提高购物效率等大大提高顾客让渡价值。 |
| 8. | The success of the eagle company should be attributed to it take and carry out the sales policy of cdv , which really stands on the side of the customers to measure the value of the products and services . and it offered more cdv to them than its competitors do
益高公司的成功在于公司通过制定和实施基于顾客让渡价值的营销策略，真正站在顾客的角度上看待产品和服务的价值，提供给顾客比竞争对手更多的顾客让渡价值。 |
| 9. | First , on behalf of company , the paper investigate the five factors which can influence the customer ' s lifetime value and the customer - product yielding capacity ; then , the paper analyzes the customer delivered value according to the indifference curves of microeconomics ; in the end , the paper poses the paper ' s core theory - customer value model and gives a thorough analysis of it and its sub - factors in accordance with the customer equity model presented by roland t . rust
首先站在企业的角度分析了影响顾客终身价值的五类因素和顾客?产品盈利能力，接着借用微观经济学的无差异分析法分析了顾客让渡价值，最后根据拉斯特的顾客资产模型提出了本文的核心理论? ?顾客价值模型，并进一步细化了顾客价值的亚推动要素。 |
| 10. | And then introduces the basic principle , main content and limitations of these models . the customer value theory analyzed in this part is the theoretical foundation for constructing the new model of customer value based on brand community . part two , it is the retrospect of theory of brand community , and it begins
第三部分从顾客价值研究的新视角出发,从中找出基于品牌社群的顾客价值要素,进而对科特勒顾客让渡价值理论进行修正,建立基于品牌社群的顾客价值模型;最后,通过中国移动通信服务业中动感地带品牌社群的实证分析,验证模型假设。 |
